In addition to the transfer of knowledge, lecturers may also be interested how they are perceived as experts in their scientific fields. In this sense, lectures and classes at universities have become a public arena of speech. The increasing attention of universities towards the general parameterization of the work and research results and the quality of the classes and lectures conducted can cause the scientific community to try to intentionally manage the impression it makes on others. Their image is also subject to formal evaluation and ranking by students. Lecturers face opinions about superiors, colleagues, academics, and researchers. ![]() IM is a conscious process of building the expected forms of self-presentation through conscious actions regarded as suitable to the profession and for the purpose of recipient's needs being fulfilled. Impression management (IM) processes are becoming increasingly important in this context. Being aware of this induces them to deliberately influence the process of forming a public opinion about themselves by actively creating the right impression. Professionals care about the audience's opinions, therefore, and compete with each other to gain a good impression. This is especially important in high-prestige professions, where a high opinion about specialists can elevate them to a more privileged position. ![]() This can affect how a person is treated and what opinions others express about him or her. ![]() Therefore, the impression that people make on others is important because of social tendencies for others to consciously shape judgements based on those impressions. The attempt by academic lecturers to present themselves as specialists and professionals in the eyes of others can result in perks, such as the building of an expert's ‘brand’. Projecting impressions in others affects many professions and industries because it is an inherent attribute of social life and the exemplification of socio-cultural changes related to image management during times when a culture of achievements is dominant. This article aims to show the importance of prestige assessment, creating an image of scholars within the context of managing the image of scientists’ work, scientific research being a profession of prestige.
0 Comments
Leave a Reply. |